Build the Need to Buy Now

• Holiday Gift Guide or Registry

  Shopping for the holidays starts now. Consider printing (or posting on your Web site) a Holiday Gift Guide with items ranging from $30 to $100 or $250, or $1000 or more. Have special sales where customers buy now and save more. The guide can include a printed or printable “wish list” so that riders can check off what they’d like and supply it to their non-riding family and friends. There are plenty of accessories or gear items that would make excellent stocking-stuffers or small gifts. Consider a holiday gift registry. Consider gift certificates for service or accessory installation, or for a helmet fitting and a new helmet.

• Frequent-Buyer Program

  Create a frequent-buyer program that will help keep your customers coming back for the benefits. Whenever they’re inside the doors, they are seeing all sorts of your products on sale.

• Double the Points, Benefits, or Value

  For the limited time of the promotion, double the points, benefits or value of any other program you are working with now.

• Limited-Time Friends and Family Pricing

  Offer limited-time-only “friends and family” pricing/handling.

• Holiday Layaway

  Bring back the holiday layaway programs of decades past. The customer makes their selection from your stock or catalogs and you charge an up-front deposit and perhaps a fee. The customer makes a few periodic payments and picks up the merchandise upon final payment. Your customer has the benefit of shopping early, making payments, and not having to worry about hiding any gifts for weeks before the holiday. You have the benefit of seeing the customer several additional times and working additional sales. Check for any state or local regulations first.

• Promote Saving GREEN and Going GREEN

  Promote saving green and going green. Have a display, host green chats, have one-sheets where you can show how customers can save money by trading the car for a bike or scooter even a few days a week, and how they can help the environment at the same time by burning less fossil fuels, using less oil during changes and more.