All About Revive Your Ride!
REVIVE YOUR RIDE! is the first, industry-wide, collaborative marketing program
available free of charge and intended to boost consumer visits to powersports retailers and dealerships nationwide. Tap into the power of this collective effort and help boost your bottom line.
This national campaign is being launched by the Motorcycle Industry Council (MIC), representing leading powersports manufacturers and aftermarket companies.
The campaign includes a unified theme, a unified style and design that can be used to promote retail sales and marketing activity nationwide. The strength of the campaign is industry participation. When hundreds of dealers and use Revive Your Ride! creative elements, consumer impressions are multiplied over and over and able to break through today’s marketing clutter. The message reaches customers loud and clear; and that’s the point of Revive Your Ride! It’s a new tool to help you spark interest among buyers, and help revive your sales.
Revive Your Ride! can mean accessorizing the bike you already own, bringing a machine out of mothballs, updating your riding gear, buying a new bike or getting that overdue service done. Whatever you need now is the time to buy, when the products and the selection are great, when the deals are generous, when plenty of expert dealership staff is there and ready to help.
The campaign is flexible. You can fine-tune offers, events and messages to fit your local market and your own ongoing promotions. Make it work for you. Make it work for your customers – the ones you already have and the ones you want to come in the door.
It’s free and was developed with input from industry veterans and the aftermarket members of the Motorcycle Industry Council’s Board of Directors.
To get started, click here.
To see Revive Your Ride! supporting MIC member companies, click here.
We are encouraging MIC members to work with you, so call them up and ask for their help.
Click here for list of MIC members.
When consumers see and click on a Revive Your Ride! banner ad, consumers will be linked to a special Revive Your Ride! landing page: www.reviveyourride.org. The landing page encourages consumers to visit their local dealer.