All About Revive Your Ride!

What is Revive Your Ride!?

Revive Your Ride! is a free, industry-wide marketing program brought to you by the nearly 300 member companies of the Motorcycle Industry Council.

The program is a personal call-to-action for riders to get out and ride – whether that means accessorizing the bike they already own, bringing a machine out of mothballs, updating riding gear, or getting that overdue servicing done. Most importantly, it’s about getting motorcyclists back out on the road or in the dirt. When more people ride, the whole industry benefits.

Revive your Ride! works by getting customers excited about riding again and back into retailers. It’s simple; it’s about building consumer interest, floor traffic and sales all around a fun and unique giveaway contest.

A contest that costs you nothing and offers your customers the chance to win one of 60 great prizes.

How Do You Start?

To offer your customers a chance to win these prizes, all you have to do is sign up to become a Participating Dealer. Then your customers are only three quick steps away from entering to win!

Step 1: To enter, your customers need only to go to a participating retailer (you).
Step 2: Customers get a unique entry code from you while they’re at your store.
Step 3: After April 15th, customers may enter online at reviveyourride.org.

It's completely free for customers to enter and it's completely free for dealerships to participate.

Getting Started is Easy!

All you have to do is visit the Participating Dealer sign up page and enter your information.

IMPORTANT

Dealers who have participated in previous Revive Your Ride! promotions do not need to sign up again. You will be “grandfathered-in” to the current Revive Your Ride! WIN BIG Spring Promotion. To check and see if you are registered, go to the dealer locator on the public Revive your Ride! website at www.reviveyourride.org or give us a call at 949.727.4211 X3045.

Click here to see a complete list of prizes for the WIN BIG Spring Giveaway.

How Does it Work?

Revive your Ride! works by getting customers excited about riding again and back into retailers. It’s simple; it’s about building consumer interest, floor traffic and sales.

To enter customers need only to go to a participating retailer, enjoy taking a look at the latest powersports products, while they’re at it get a unique entry code from the dealer, and then enter online at reviveyourride.org. It’s completely free for customers to enter and completely free for dealers to participate.

What are the plans for 2012?

For 2012 Revive Your Ride! is featuring two national campaigns, spring and fall. The spring promotion starts April 15 and runs through June 30th. It includes product giveaways in addition to cash prizes. Last year we had 50 prize packages, 50 happy winners from all across the country. This year we have 60 prize packages.

The fall promotion will start October 15 and run through December 30th.

But Revive Your Ride! is more that the two national promotions, Revive Your Ride! is a 24/7 campaign that any retailer can use, any time. The Revive Your Ride! web site at www.mic.org/reviveyourride offers free marketing/promotional tactics, free logos and digital images and you can tailor to fit your local market. Use it for to strengthen your local efforts while tapping into the power of a national industry effort.

Why should I participate?

Why wouldn’t you? It’s a no brainer. It’s a perfect tool to help you get customers into your dealership. And it’s the first time our industry has pulled together for a promotional effort of this magnitude. Be a part of it. How many other campaigns cost you so little effort yet deliver so much?

How will my customers find out about Revive Your Ride! promotions?

MIC is launching a multi-media campaign to support the promotions. And MIC members including OEs, aftermarket suppliers/distributors, media outlets and other industry business influencers are also supporting the promotions on their websites and in consumer communications.

What can I do to let my customers know about the Revive Your Ride! promotions?

You can download free posters, banners, post cards and more on our Downloads page. Put the logo on your website, send out free eCards to your customer database, organize special events – you’ll find lots of ideas for driving traffic on our Getting Started page.

Questions?

Give us a call at 949-727-4211 ext.3045 or write to RYR@mic.org. Program information is located here.