In The News
Videos
Home
>
How to Get Started
>
Gear Up, Then Saddle Up
Gear Up, Then Saddle Up
Inform Riders They Should Be Covered Head to Toe
Riders should be covered head to toe, whatever the weather. Bare hands and jeans aren’t acceptable riding gear. New riders need information. Tell them about: helmets, eye protection, jacket or suit, pants, gloves and boots. Missing, improper, old or outdated gear are opportunities to sell new gear. Offer free gear fittings. Show them what’s useful by demonstrating new technology, features and benefits. Demo the fall/winter gear that will make it more comfortable to ride later into the year. Let them see what’s in style and what’s cool to wear today. Offer to “Complete the Set.” In most states, a helmet may be the minimum amount of protection needed by law, but the rest of your customer’s body may disagree after a crash or even a minor tip-over. If they’re missing any piece of safety gear, give a discount on anything it takes to complete the set.
Demo Your Popular and Newest Gear
Demo your popular and newest gear, for hunters, women, off-roader, street riders, all segments of your customer base.
Put Together a Fashion Show
Put together a fashion show with all the new gear, including how to prepare for winter. Create a holiday display showcasing gifts for the riders in your life.
Offer Free Helmet Checks and Fittings
Do free helmet checks and fittings. “Is your helmet safe?” It doesn’t take a crash or fall to ruin your helmet. Oil and sweat can cause unseen deterioration inside a helmet. A bad-fitting helmet can be dangerous. Bring it in for an expert fitting and an inspection. Those who bring in helmets get a discount off a new one. Exchange and then destroy the old helmet.
Provide a Personal Shopper
Train and make available a personal shopper, someone who takes notes on individual customers and alerts them to new products that are tailored for their needs and wants. This is a great support for new riders.
Create Boutique-Type Displays
Create boutique-type displays with all the gear (near the bikes) for a “touring kit,” “hunting kit,” “off-road kit” and so on.
Market Casual Wear and Other Aftermarket Gear
Show your customers how to be a rider when they aren’t riding. Many gear manufacturers also offer great casual wear for weekend or casual Friday, and still stay connected to motorcycling and ATV riding. Whether they’re in a cubicle, on the dance floor, or the sofa, there’s plenty of aftermarket gear that will keep them cool, looking.