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Service with a Smile

Offer “Free” Seminars on Service
Offer “free” seminars on service, suspension set-up, pre-ride inspections and more to pass on knowledge, experience and build community among your customers.
Consider a “Women Only Wrenching Night”
Consider a “Women Only Wrenching Night” that’s just for women (no guys). They want information, they want to learn basic maintenance skills, they want to ask any question they have and they want to build their confidence. Open it up and don’t talk down to them. They are motorcycle customers, too.
Offer “Friends and Family” Service/Handling
Expand “Concierge” Style Services
Expand “concierge” style services: Offer pick-up, delivery and other value-added services. Take the hassle out of service for your customers.
Create DIY Service Kits
Create DIY service kits and train your customers how to do simple maintenance themselves. They most likely won’t, but you will have sold the kit and established a rapport and confidence in your service.
Offer Winterization Packages
For those in colder climates, offer winterization packages to give customers confidence that their bikes/ATVs will be ready to ride in the spring. Include storage, basic maintenance and spring prep, or full service so the bike/ATV is ready to roll when the customer picks it up. Consider offering discounts on new gear, parts and accessories to customers who purchased a winterization package. Sharpen up your bike, and yourself, for the new riding season.

Offer “Free” Seminars on Service