Revive Your Ride!

Dear Powersports Retailers:

The Revive Your Ride! Fall Giveaway promotion begins October 15 and runs through December 31. You will be able to sign up to become a Participating Dealership for this contest until December 20.

It’s a simple, straightforward promotion offering your customers the chance to win one of three great prizes:

Grand Prize:

First Place:

Second Place:

$10,000 (pre-loaded debit card)

$ 2,500 (pre-loaded debit card)

$ 1,000 (pre-loaded debit card)

You also have a chance to win yourself. Participate and you could score one of two very special VIP weekend prize packages to the 2012 Dealer Expo, February 16-19 in Indianapolis. The VIP package includes a $500 travel voucher, 3-night hotel stay, food, parties and more. The dealer of the Grand Prize winner and another retailer picked at random from all the remaining participating retailers will win a Dealer Expo VIP package.

The promotion timing is perfect to support your new product introductions, blow out old product, encourage customers to come in for end-of-season service, offer another holiday gift for customers at the end of the year and much more.

The promotion cost is zero. That’s right, no cost to you. All you have to do is sign up at www.mic.org/reviveyourride. Once you are verified, you will be sent two promotion posters, you will have access to online downloadable flyers, postcards and other digital assets, and you will be issued a unique dealer code.

Write your dealer code on the posters, flyers and other POP items and you are ready to go. All participating dealers will be listed on the dealer locator on the public Revive your Ride! website at reviveyourride.org.

It’s easy and free for your customers, too. They can enter the Revive Your Ride! Fall Promotion by getting a copy of your unique dealer/entry code, preferably from one of your flyers or postcards. Next, they go to www.reviveyourride.org, enter the “entry code” they received from you and complete the online entry form. That’s it. Winners will be notified on or after January 17, 2012. For an abbreviated set of rules, click here.

Revive Your Ride! was created and is funded by the Aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-x-sides, service and aftermarket parts and accessories.

If you want to know more, Revive Your Ride! will be at the upcoming Powersports Business Profit X dealer show at the Red Rock Casino in Las Vegas, September 25-27. And you can always call the MIC at 949-727-4211 Ext. 3120 or write to RYR@mic.org.